Key Takeaways:
- Dr. Carmela Bennett needed a website redesign to launch her new practice.
- Our designers followed best practices to appeal to her target audience.
- The new site’s simplified navigation makes it easy for people to reach out for virtual consultations.
Approximately 61% of men and 51% of women have experienced a traumatic event. Trauma can disrupt the body’s regulatory systems due to prolonged stress. With three decades of experience, Dr. Carmela Bennett is here to help. She launched her new marriage and family therapy practice to help people in the areas of relationships, addiction, anxiety disorders, PTSD, and developmental trauma treatment.
She is a somatic experiencing (SE) practitioner who helps clients resolve trauma symptoms by working with the body’s natural processes to restore nervous system balance. She felt that her current website didn’t reflect who she was; feeling comfortable with a therapist is key, and Dr. Bennett wanted that to be crystal clear on the page.
Dr. Bennett needed an updated website to launch her practice and appeal to her target audience, which includes adult individuals, families, couples, and professional women. She turned to e9digital due to our experience crafting modern websites for healthcare, including Dr. Judith and Satio.
30% more Americans have started using online therapy since the pandemic
With this in mind, our designers utilized Dr. Bennett’s online therapy offerings to improve her CTAs (calls to action). Now, potential clients can request a virtual consultation session with Dr. Bennett via a streamlined one-page form. Her target audience of people in a life transition dealing with stress, anxiety, or trauma can feel at ease—they know exactly how much information they have to fill out, and they can see via a prominent button that Dr. Bennett is verified by Psychology Today.
Our designer followed user-experience best practices for relaxing wellness websites by incorporating:
- An engaging hero video of a peaceful pond to calm people in transition as they land on the homepage.
- Interactive text to guide the target audience to important page information.
- Hopeful content that reminds families dealing with stress that healing is possible.
Additionally, we utilized a creative SVG shape generator to create unique graphics that felt distinct to Dr. Bennett’s brand.
A win on the color palette and user experience
Dr. Bennett was thrilled with the new site–she particularly loved the colors and ease of navigation. Green was the perfect hue, representing new beginnings and growth. With a sticky header in place, potential clients can quickly move between her psychotherapy and consulting services, view testimonials, and contact Dr. Bennett for a free consultation. She also liked the hero video, setting the right tone for the site.
The website designers and copywriters at e9digital create original website experiences across industries. Our designers and developers study best practices to provide a website that connects with your patients and increases conversions. Contact us to learn more about how a redesigned website can generate more qualified leads for your business.
