Key Takeaways:
- e9digital revamped Empowered Hospitality’s site to highlight their innovative HR services.
- The site features a modern design, clear navigation, and interactive elements.
- It supports growth with a strong brand identity and user-friendly tools.
High turnover, rising costs, and near-constant litigation plague the hospitality industry. Unfortunately, they make up 10% of the workforce and often fall victim to wage theft and harassment. While that might be the industry’s past, it doesn’t have to be its future–thanks to Empowered Hospitality Human Resources.
Founded in 2017 by Sarah Diehl, EH Human Resources has redefined HR for the hospitality world. They provide comprehensive support for operations leaders of restaurants, bars, and hotels in the Tri-State area and other highly regulated cities across the U.S. With a full spectrum of HR services, lightning-fast response times, and flexible pricing models, they keep clients raving about their work. But they needed a digital agency to ensure their website reflected these benefits.
Their old website told a different story about their brand: unclear messaging, a lack of impact-driving case studies, and no clients acquired through search. EH Human Resources sought out e9digital to not only create a visually stunning site but to push boundaries, excite audiences, and build a platform that grows with their business. We were a natural fit–we’ve worked with other companies within the hospitality industry, including Opportunity Restaurant Group and Crumbly Café and Bakery.
Every $1 invested in UX results in a return of $100
UX design drives profits, so that shapes the focus of our projects. e9digital’s website designers prioritized UI/UX best practices when creating the site for EH Human Resources, implementing linear shapes throughout to match the boxiness of the logo. There is a slight hover animation over the menu buttons, giving an interactive feel when business owners are browsing the site and encouraging them to click. The design feels both fresh and professional—perfectly complementing EH Human Resources’ forward-thinking ethos.
“I love that there are people all over the website, but it doesn’t look like it. They’re subtle images; you get the gist that everything we do is about people. You integrated that concept very well here.” - Joe Rollin, Strategic Advisor | Empowered Hospitality Human Resources
The target audience comes to the EH Human Resources’ website via two avenues: the type of business they are or the HR service they are looking for. Our job was to make both of those crystal clear on the homepage, affirming to small business owners, HR leaders, and private equity firms that they are in the right place.
We followed e9digital’s best practices for HR websites by including the following on the homepage:
- A Hero Image: A modern workspace showcasing human connection.
- Client Logos and Success Stories: Builds trust with new potential clients through proven results.
- Client Profiles: Highlight the three types of businesses with which EH most commonly works.
- Services Overview: Flexible, boxed-in sections detailing Empowered Hospitality’s suite of HR services.
- Ping Pong Section: Alternating between service highlights and testimonials, reinforcing why EH stands out.
- Success Stories Carousel: Dynamic, interactive visuals to illustrate their impact.
- About Section: Humanizes the brand, focusing on their mission and team.
- Contact Form: Clear and visually engaging, with linear lines and a modern design that draws users to reach out.
- Footer: Comprehensive yet streamlined, featuring service areas and an easy-to-use contact form.
Consistent brand representation across platforms increases revenue by up to 20%
EH Human Resources’ new website drives another product they needed: brand identity for client deliverables. For all of their HR services, the themes e9digital created for the website can be pulled into PowerPoint templates, physical materials, digital platforms, and more. This creates a clean look and color palette on target with Empowered Hospitality’s brand, offering a seamless experience for their clients from start to finish.
“Half of the appeal of hiring e9digital is that you can help us with ongoing changes and related deliverables.” - Joe Rollin, Strategic Advisor | Empowered Hospitality Human Resources
Empowered Hospitality’s new website isn’t just visually stunning—it’s built for growth. For every website e9digital creates, we provide a detailed video with how to make changes post-launch. This provides flexibility for the future and minimizes costs for our clients. But if they ever need additional support, our website development team is just a quick call or email away!
At e9digital, we specialize in creating dynamic websites that tell your story, solidify your brand, and grow with your business. EH Human Resources’s new website cleanly showcases their valuable HR services in the way their target market understands, generating leads. Contact e9digital today to learn how we can create a platform to launch your business to new heights.
