Ever wonder how someone takes a thought and transforms it into a business that changes lives? They can, with help from someone like Peter Stuart, a member of YPO and YEC, on the Entrepreneur Board for Venture for America, and host of Finding Frequency, a podcast dedicated to exploring the transformative power of spaces on our well-being and potential.
On top of all that, he’s the managing partner and Chief Investment Officer at holding company 7epi. They work with entrepreneurs who have a great idea that increases performance, optimizes tech, and expands human potential. Peter and his team invest in and advise concepts across asset classes, ensuring their capital supports human performance objectives and achieves desired returns.
To appeal to their target audience of entrepreneurs, companies, and investors, 7epi needed a website upgrade. Their original version didn’t offer enough detail on what they do on the landing page and lacked content throughout that showcased their robust portfolio. Peter is a minimalist, so he wanted a clean, modern design that put the user front and center–which is right in the wheelhouse of our website designers at e9digital. The two of us were a perfect fit!
That’s why our website designers always create crisp, clear menus and robust homepages with intuitive flows that outline all the information the target audience requires. For 7epi’s menu, our designer implemented geometric animations when the cursor hovers over each item to create an elevated feel and more visual depth.
Investors want to know that a business can scale exponentially, so our designers knew the imagery had to spark this feeling. The hero image features two ice climbers atop snowy, mountainous terrain–the peak metaphorically shows how 7epi helps businesses reach their full potential.
The homepage then offers a preview of the interior pages. This is a best practice that e9digital follows for most of our websites because it makes it easy for people to find information. Even if they miss the menu, the homepage covers everything necessary to take action (and for the company to generate leads). With every website we create, our e9digital website designers feature on the homepage:
- An inviting hero image with a CTA to generate action–in this case, for visitors to view 7epi’s investments
- An about blurb that cleanly outlines a company’s mission and invites the audience to learn more.
- A portfolio section that highlights who the company works with–for 7epi, we position them as the trailblazers of tomorrow, speaking to entrepreneurs who align with this vision.
- A final invitation to contact the company to generate leads.
A final product that shows 7epi is more than just an investment firm
“I really like the different colors and very simple shapes–I think it’s super clean. The typography feels so approachable; the lowercase is friendly and warm. I think this looks great.” - Peter Stuart, Managing Partner and CIO | 7epi
The website designers at e9digital employed UI best practices and developed a professional site that upped 7epi’s digital presence. Peter and his team now have a hub to acquire more clients, increase awareness about their capabilities, amplify his powerful personal brand, and educate potential partners on the limitless possibilities with 7epi.
Elevate your investment firm’s potential with a custom-made website from e9digital. Our website designers treat no two clients the same, researching your competitors and target audience extensively to create a solution that generates leads and elevates your company’s KPIs. To learn more about our website design process, contact us and chat with our team today.
