Key Takeaways:
- Bittiger Elias Triolo & Diehl needed a web presence with UI/UX design and engaging copy.
- Our designer utilized legal website best practices and sophisticated colors.
- The site has seen a 10% increase in pageviews in the past 90 days.
Anyone who has attempted to read a legal document or traverse the justice system understands the headaches that accompany them—unless you have someone who can “translate” for you. The lawyers at Bittiger Elias Triolo & Diehl have built their practice on bridging the gap between their clients’ goals and the legal system.
However, the team needed updated branding after adding their newest partner. They wanted their site to showcase the firm’s attorneys, services, and accomplishments for their target audience of small to medium-sized business owners and high school-educated, employed individuals in New Jersey and NYC.
With an extensive background in law firm website design (like Cordatis and Lambrou Law), e9digital was hired to develop branding that stands out in the legal sector. The firm needed a web presence with intuitive UI, dynamic imagery, and engaging copy.
56% of clients use the website to compare their lawyer to the opposing side
A legal website is the ticket to play for lawyers. It must give an impeccable first impression because your potential clients use it to compare with their competition. For Bittiger Elias Triolo & Diehl, our designer created a simple, succinct home page based on our initial conversation from the kickoff meeting. This worked out great because the menu was clear and easy to find. There were strong transitional calls to action, like the “View Our Services” button, to help guide the user experience (similar to scrolling).
“The logo design drove the design for the whole site. We utilized dark blue for a sophisticated look and a bright orange accent to draw the eye.” - Jordan Harriger, Creative Director | e9digital
The imagery our team selected complemented the orange and blue tones from the logo that flowed into the rest of the site. The refined image of New Jersey’s George Washington Bridge was a subtle nod to the firm’s USP (unique selling proposition) that they “bridge the gap” between their clients’ goals and the legal system.
Our designer utilized UI/UX legal best practices in the design, including:
- A fast page loading speed, critical to lower bounce rates from busy business owners.
- ADA (American Disabilities Act) compliance so that it’s accessible to all users.
- Distinct practice area pages to clarify their services and increase SEO.
- Detailed attorney bios to build credibility before someone contacts them.
A 10% increase in pageviews in the past 90 days
The legal profession can be extremely competitive online, especially in crowded metropolitan areas like New York and New Jersey. However, the evidence is clear: Bittiger Elias Triolo & Diehl’s website has continued to succeed, with a 10% increase in pageviews in the last 90 days.
You only have a successful website if people visit it—that’s why we’re so excited to see Bittiger Elias Triolo & Diehl’s pageviews continue to increase. Do you want to see a boost in traffic and win your clients over before they even pick up the phone? Our designers can help your law firm stand out amongst your competitors with a compelling, user-friendly website. Contact us today so we can help your law firm generate more leads.
