Elevator companies need a lift to elevate their marketing, and they usually turn to UK-based Curzon Creative. The agency is a team of marketing consultants and trusted advisors who specialize in the lift and elevator industry. They came to e9digital with a unique project: create a website that funnels qualified leads to their niche company.
“We had the pleasure of working with Curzon on multiple website design projects. The team had hired us previously to code a functioning website from a design for Start Elevator, and we created a website from two concepts we pitched for Unitec.” – Jason Solak, Senior Production Manager | e9digital
From concept to final form
Curzon has plenty of design savvy from their marketing work. They came in with a distinctive concept: a website that doubled as a quiz to funnel leads. Curzon designed the website using Figma (a design and prototyping tool for UI/UX), and then our team came in and developed the backend. We worked back and forth to ensure the final design matched their initial vision.
Visitors are greeted with three questions.
“I think I need you” takes the visitor to a quiz to help them discover if they work well together.
“I think you need me” takes potential talent to an interest form.
“I’m not sure, tell me more” takes the visitor to Curzon’s About page.
Marketing isn’t a top priority for most elevator companies, but that’s where Curzon shines. Their new site speaks directly to their target: busy individuals looking for someone to take the reins. And with the power of a clean UI/UX that’s easy to navigate, the website works as an ideal lead-generation tool. Curzon gets clients that match their niche, and elevator professionals match with their ideal marketing company.
“It was painless.”
From code to content, Curzon didn’t just tap our developers. They tapped our full-scale marketing crew to create blogs, emails, and social posts for their clients. Curzon felt that our partnership was painless and that we were able to get on the same page quickly. Our marketing director and creative director did the legwork to get on board without any required micromanaging from Curzon. Additionally, we represented their team in meetings with clients, working as an extension of their creativity.
“It felt like a seamless partnership. We had confidence that things were being done well and that everyone’s owning what they need to do.” Åsa Christina Magnusson, Managing Director | Curzon Creative
e9digital: experts for experts
Curzon’s website just launched, and we’re happy that we created a final product that pushed the envelope on lead generation. Now, they can focus on warming up the leads they know will be a great fit for their niche agency.
Do you have a hyperspecific target market that speaks its own language? You’re the expert in your niche, and we’re the experts in websites and marketing. You wouldn’t try to DIY your dental work and fill your own cavities. You shouldn’t for your marketing, either.
Our full-scale agency has worked with businesses of all types and sizes. Our developers can create a new design from scratch or build the one you created. If you need marketing (or just a little extra help with your clients), we have experts in copy, SEO, and PPC on hand.
Your niche is our next project. Contact e9digital today, and let’s build it.
“We’re happy customers. We were so confident in the beginning that it would be good because we’d seen the great work you’d done for some of our clients. So it was a no-brainer. We truly appreciate all the work the team did, and we had such a great experience.” – Åsa Christina Magnusson, Managing Director | Curzon Creative
