December 26, 2024

e9digital’s Secrets to Engaging Holiday Content in 2025

Key Takeaways

Welcome to the first installment of e9digital’s Monthly Trends Blog Series, where we dissect the latest trends in website design, marketing, and all things digital. Consider this your trusty cheat sheet for staying ahead of the curve. This month, we’re diving into holiday-themed social media content.

The average American has 7.6 paid holidays off work per year.

More free time equals more chances to engage and interact on socials. So, whether your audience is checking X (the app formerly known as Twitter) updates in between turkey bites or scrolling TikTok (while we still have it!) to tune out the family singing off-key carols, your social media game better appeal to your target market.

Festive wisdom: e9digital’s best social media practices for the holidays

Social media during the holidays is like a potluck dinner. Everyone’s bringing something to the table, but only those with the best posts stand out. E9digital’s social media is like a homemade apple pie with incredible lattice details that everyone is dying to try. So, here are a few tips from our social media experts on how we pave the way for great social for our clients.

1. Bragging rights with a bow: sharing client success stories

Remember the days before social media when the best restaurants or dentists were discovered by word of mouth? That’s been replaced by social proof, which is a client testimonial about their experience with a business. 73% of customers say a good experience strongly influences their brand loyalty. Start on the right foot with a new customer by sharing the success stories of your previous ones. 

Highlight the year’s key wins, partnerships, or milestones. It’s like a digital high school yearbook, with less embarrassing braces photos. Use testimonials, before-and-after stats, or a humblebrag reel to showcase your client’s success and your role in it. Bonus points if you can sprinkle in some festive flair!

e9digital in action: classy client testimonials

When creating content for our clients, we always highlight new client testimonials, like in this LinkedIn post for Start Elevator. Start your year strong with a few posts that include a quote from clients. Call the quote back to the mission of your company and connect how it shows you provide quality services.

2. Insights that sleigh: offer industry-specific tips

Wrap up the year with valuable insights tailored to your clients’ industries. Maybe it’s a “Top Trends for 2024” post or a quick holiday survival social infographic for their niche. Showing that you get their world is the gift that keeps on giving.

e9digital in action: makeover your website

The end of the year is the ideal time to give people insights on elevating their brands. Since website design is e9digital’s bread and butter, we offered nine tips on redoing your website and refreshing your content for the new year. You can find them on our LinkedIn and Facebook pages. 

 

3. Say bye to bah humbug: highlight holiday giving initiatives

40% of Americans give more during the holidays. They want to see the companies they work with follow suit!

Does your company support a local charity or host a toy drive? Share it! Posts about giving back generate a feel-good factor and resonate well with audiences. Just remember, authenticity is key—don’t make it all about you. Invite your readers to participate in the action.

4. Holidays are for hustlers: promote year-end offers

The end of the year is crunch time for many businesses, and people are often looking for ways to wrap things up or plan ahead. Whether you’re offering a holiday sale, a limited-time consultation package, or a year-end service, use this opportunity to showcase how your business can help them achieve their goals before the calendar flips. We suggest:

  • Create a sense of urgency with phrases like, “Finish the year strong!” or “Get a head start on 2025!” 
  • Pair your offer with clear, compelling visuals and a call to action.
  • Your offer should feel like the perfect solution at just the right time.
5. Make it pretty, but keep it profesh: festive visuals

Incorporate subtle holiday designs—think snowflakes, spooky tones, or your logo in a Santa hat (but not too cheesy). Whatever matches the holiday you’re celebrating! Keep it polished and on-brand for maximum impact.

e9digital in action: nightmare website development tales

For Halloween, we created some spooky blogs that warn our clients about sub-par website development practices. After the blogs were posted, our social expert created spooky posts on brand with our Instagram. This helps drive traffic to our site and piques interest in our services!

6. Season’s greetings: show appreciation

Gratitude never goes out of style. A heartfelt “thank you” to your clients, partners, and employees can go a long way in building goodwill. A simple yet classy graphic and a warm caption do wonders.

e9digital in action: Thanksgiving posts

We love to create Thanksgiving posts for our clients as a way for them to tell their customers that they’re grateful for their business. They are cozy, on theme, and reflect the target market’s voice and tone.

Deck the feeds: your comprehensive holiday posting list

Major holidays worth mentioning

These are your bread and butter—big days where engagement naturally soars because people are already tuned into the festivities. Holidays are emotional triggers, sparking joy, gratitude, or inspiration, and your content can amplify that mood to build connections with your audience.

Here’s a list of major holidays to keep on your radar:

  • New Year’s Day (January 1): Everyone’s making resolutions—why not post about your company’s goals for the year? Encourage your audience to share theirs, too.
  • Super Bowl (Second Sunday in February): Everyone loves (and more importantly, remembers) a funny  Super Bowl commercial–create your own on YouTube or Instagram and share it with your followers. 
  • Valentine’s Day (February 14): Highlight partnerships, celebrate customer loyalty, or share some heartwarming stories that connect with your brand.
  • Earth Day (April 22): Go green! Showcase sustainability efforts, eco-friendly initiatives, or tips for your audience to get involved.
  • International Women’s Day (March 8): Honor women leaders, initiatives, or achievements within your company or industry.
  • Easter (Date Varies): Post about renewal, growth, or springtime themes. Subtle nods to Easter traditions can be festive and professional.
  • Independence Day (July 4): Celebrate freedom, independence, and what it means in your industry. Keep it fun and light.
  • Labor Day (First Monday of September): Thank your employees, highlight team achievements, or post a behind-the-scenes look at your workplace culture.
  • Halloween (October 31): Share your spooky side—whether it’s a decorated office, team costumes, or a clever industry-themed trick-or-treat campaign.
  • Thanksgiving (Fourth Thursday of November): Gratitude-focused posts resonate well. Thank clients, partners, and employees for their support.
  • Small Business Saturday (Saturday After Thanksgiving): Shout out your favorite small business partners or clients and encourage others to shop small.
  • Christmas/Holiday Season (December): Highlight holiday giving initiatives, share festive wishes, or post year-end recaps.

People are already scrolling during major holidays, looking for posts that match their festive vibe or offer value in the spirit of the season. By tapping into the collective mood, you position your brand as thoughtful, relevant, and connected to what your audience cares about.

Curious about reading more? Check out these resources that e9digital loves!

Fun and funky social media holidays

Sometimes, the quirky, unexpected days bring out the most engagement. These “just-for-fun” holidays create opportunities for lighthearted content and make your brand relatable. 

Here’s a list of these quirky social media holidays to keep on your calendar:

  • National Pizza Day (February 9): Pizza memes, team lunch photos, or a “cheesy” caption—it’s an easy, universal crowd-pleaser.
  • World Compliment Day (March 1): Spread positivity—shout out clients, employees, or partners with thoughtful compliments.
  • Pi Day (March 14): Celebrate math, science, or even pie! Creative visuals or a giveaway (free pie, anyone?) could make your post shine.
  • Star Wars Day (May 4): “May the Fourth Be With You” is an annual goldmine for puns, cosplay, and fun team photos.
  • National Selfie Day (June 21): A great excuse to show off your team, culture, or even selfies with your products.
  • World Emoji Day (July 17): Use emojis creatively in your posts or run a poll asking followers to describe your brand using only emojis.
  • Talk Like a Pirate Day (September 19): Inject humor into your brand voice with some playful “pirate speak” or themed captions.
  • National Coffee Day (September 29): Coffee is life. Share how your team caffeinates or run a contest for followers to win a coffee gift card.
  • National Cat Day (October 29): Pet content always wins. Spotlight your team’s furry friends or tie it into your brand if relevant.

Quirky holidays break up the monotony of traditional content calendars and help your brand connect on a more personal, humorous level. Plus, they’re highly shareable—audiences love engaging with posts that make them smile or laugh. By embracing these offbeat days, you show a fun, human side of your business that resonates across platforms.

Platform-specific holiday vibes

Each social media channel has its own personality, audience, and vibe. Altering your holiday content slightly for each platform ensures it feels natural and resonates with the people scrolling through. Tailoring your message helps you hit the sweet spot with every audience.

Here are the vibes for each platform to help you match your content best:

  • Instagram: Aesthetic-heavy visuals paired with short, snappy captions. Think polished photos, festive Reels, and engaging Stories for behind-the-scenes moments.
  • LinkedIn: Professional, thoughtful content like year-end accomplishments, holiday-giving initiatives, or team milestones. Keep the tone warm but businesslike.
  • TikTok: Creative, trendy, and fun! Use festive transitions, team challenges, or trending sounds to share authentic holiday vibes.
  • Facebook: Personal and community-focused posts that encourage connection. Share heartfelt messages, host contests, or create nostalgia-driven content.
  • Twitter: Quick, witty, and timely. Post holiday puns, memes, or real-time updates about your campaigns to keep followers engaged.
  • Pinterest: Inspirational and idea-focused. Share holiday gift guides, DIYs, or industry-specific hacks with stunning visuals that link to actionable resources.
  • YouTube: Longer-form, story-driven content like highlight reels, tutorials, or behind-the-scenes videos. Perfect for deeper engagement.
  • Threads: Casual, conversational, and interactive. Share quick updates and quirky holiday thoughts, or start a dialogue about holiday traditions.

Need some holiday inspiration? Interesting voices to emulate on your own account? Here are some stand-outs that our team follows!

Let e9digital lead your holiday (and everyday) social media game

Managing social media is a full-time job, and you’ve already got enough on your plate. That’s why you need e9digital. With expertise in branding, digital strategy, and creative flair, we’ll ensure your social media isn’t just festive and fabulous—it’s driving real results when it matters most. Don’t miss the moment. Let us help you ring in the holidays (and the profits). Contact us, and we can help you stand out today.