Key Takeaways:
- The new website prioritizes user flow, guiding the target market through their royalty investment services.
- A sleek design, DNA-inspired visuals, and a clean logo engage the audience from the homepage.
- Interior pages provide valuable info for investors, highlighting the company’s expertise and portfolio.
Life expectancy rates have increased by 10 years since the 1960s–we can thank healthcare royalty investment firms like DRI Healthcare for contributing to that game-changing progress. They accelerate therapeutic innovation by providing capital to inventors, academic institutions, and Biopharma companies. Since its founding in 1989, DRI Healthcare has deployed more than $2.5 billion, acquiring over 70 royalties on 40-plus drugs, including Eylea, Spinraza, Zytiga, Remicade, Keytruda, and Stelara.
However, DRI Healthcare’s current site wasn’t aligned with their new company narrative. They brought on the e9digital team to redesign the site to spotlight the strategic focus of DRI Capital. Their priority was to create a seamless and intuitive user flow to engage their target market:
- Investors who hold royalties.
- Academic institutions that hold royalties and have capital needs.
- Biotech companies that hold royalties, need financing, and have a drug close to or with recent approval.
Last, we needed to complete a seemingly simple logo for DRI Healthcare, the umbrella brand for the public that two other companies fall under. The two companies needed to be combined, creating a streamlined approach that’s easier for the target market to understand.
38% of people stop interacting with an unattractive website
Our designers at e9digital focus on sleek, modern design because visitors won’t interact with an unattractive website. If your website looks funky, almost half of your traffic will go somewhere else! For DRI Healthcare, we wanted to create the perfect landing page to appeal to the three sectors of their target market. In one of our early meetings, designers presented three different layout options. From there, DRI Healthcare gave their feedback, and we created the version that lives on the website today.
Upon arrival, investors see a simple, clean version of the DRI Healthcare logo. This is standard practice for VC firm website design, and it confirms that the visitor is in the right place. Then, the logo disappears, and the visitor arrives at the homepage, which creates a clean, entertaining action that grabs their attention.
Consumers are 2 times as likely to purchase from a company that uses advanced video tech
DNA is foundational to medicine, whether for humans or elements, so the hero video calls on that idea. The abstract video of the DNA helix intrigues the target market and highlights Dri Healthcare’s expertise. The copy features three rotating CTAs, which call out different interior pages. DRI Healthcare can swap these out as needed, allowing them to increase conversions depending on which copy visitors find most appealing.
Our designers and copywriters implemented e9digital’s UX best practices to make the homepage a seamless navigation experience.
- A modern logo top left: we created this logo using the plus sign synonymous with medicine.
- A simple menu top right: with links to portfolio and investor sections for easy access
- An engaging hero section: outlines DRI Healthcare’s advantages and invites visitors to take action
- A portfolio section: an engaging carousel that includes iconography of their royalty streams
- A final CTA: encourages investors to learn more and highlights growth potential
- A footer: includes extra information a visitor may need, such as contact info and links to interior pages.
“I love that you provided three such different options. What’s fun is that there are great elements in each one.” Lauren Davis, Marketing Rep | DRI Healthcare
Interior pages built for the target market
Once investors finish the home page, they review interior pages to find any additional information they need to give them the confidence to complete a conversion (for example, filling out a contact form, sending an email, etc.). Our designers created three additional pages so investors can find what they’re looking for in a clean, concise format.
- About page: relevant company information such as mission, values, expertise, and team member bios.
- Portfolio page: details about the company’s strategy, current products, legacy products, and benefits that DRI Healthcare offers to their target audience.
- Investors page: technical information about stock quotes, financials, and analysts they can contact for further reporting.
For each page, the visitor can click on a specific section from the menu to streamline the decision-making process.
“I really like the dark navy and the clean logo introduction.” Lauren Davis, Marketing Rep | DRI Healthcare
Through intuitive design, impactful messaging, and a sleek logo, the new website offers DRI Healthcare’s target audience—investors, academic institutions, and biopharma firms—a seamless way to understand the firm’s vision and opportunities. With each design element crafted to engage, visitors follow a visually cohesive experience that reinforces DRI Healthcare’s credibility and growth potential. Now, DRI Healthcare has a refined, user-centered website with the updated narrative to increase investor appeal.
If you’re ready to elevate your brand’s online presence with a powerful and modern digital experience, e9digital can make it happen. We offer robust website design services that resonate with your audience and drive conversions. Contact us today, and let’s increase your online presence.
