July 7, 2025

Game-Changing AI Trends for Websites in 2025: Design, SEO, PPC, and Search Engines

Key Takeaways:

ChatGPT was released at the end of 2022 and revolutionized how businesses operate. But AI is no longer the mysterious tech you name-drop in meetings to sound smart. 72% of companies worldwide use AI in some capacity. It’s even baked into how the internet works. From how users find your site to how that site looks, speaks, and sells, AI is running the digital show in 2025. But if you let it run wild, you’re not launching a next-gen experience. You’re setting yourself up for an expensive SEO failure.

A lot of businesses aren’t grasping how to use it the right way. They know AI is great at generating content, crunching data, and automating workflows but not so great at staying on-brand, avoiding legal issues or, you know, telling the truth.

You need a website design agency, like e9digital, that has researched how to utilize the full power of AI and keeps tabs on how it’s changing. We pair AI’s muscle with human strategy to build websites that don’t just exist; they perform. Here’s what you need to know about how AI shapes websites in 2025 and how we keep it working for you, not against you.

1. AI can now be used to speed up website design and elevate user experience

Web design is entering a new era with AI in the spotlight. Using a few prompts, designers can seemingly create entire site layouts that pull inspiration from anywhere: Y2K nostalgia, Blade Runner, or your friendly neighborhood cat café. Nothing’s off the table. 

AI might be a promising, shiny new toy, but it can’t take your site to the finish line. You still have to get people to click, scroll, and convert. That’s where human strategy keeps things grounded. At e9, we use AI to speed up concepting and production, but we never let it replace UX that actually makes sense. You want visitors to be impressed, not confused.

Other big players in the space: 

  • AI-generated videos like Sora, Veo, Kling AI, and Runway (great for splashy intros or product demos).
  • AI avatars like Synthesia, HeyGen, and Elai (because stock humans in polo shirts are dead to us).
  • AI image generators like Ideogram, Midjourney, Recraft, and Stable Diffusion.
  • Chatbots like Landbot.io, Chatfuel, and WotNot that can do more than say, “Hi, I’m Clippy 2.0.”

And then there’s predictive UX, which is basically AI’s version of reading your mind. Done right, it anticipates what users want before they know they want it. Done wrong, it’s just creepy. For example, a SaaS website can now suggest features based on usage patterns, or a retail site could pre-load products of interest to a customer.

With all of these tools, a business needs guidance on how to find the right creatives to wield them.

How to Choose a Website Designer That Uses AI

Before choosing an AI agency, ask them these questions:

  • Do they offer brand customization, or are you stuck with cookie-cutter templates?
  • Can they demonstrate how their tools tie into ROI (return on investment)?
  • Will they help you stay compliant with ever-changing AI video regulations?
  • Most importantly, do they understand what appeals to your users?
  • Do they offer ongoing website maintenance so you can reach out if something goes wrong?

At e9digital, we still thoroughly research every client’s target audience to ensure we’re developing a website that appeals to them. We use AI to build sites that don’t just look amazing but work flawlessly (and don’t make users question their life choices).

2. AIO: you need to optimize your content for AI discovery

Remember when SEO was all about using keywords as much as possible? You’d stuff “best pizza NYC” into as many paragraphs as possible without sounding insane. In 2025, that’s old news. Now, it’s about impressing other AIs. That’s where AIO (Artificial Intelligence Optimization) comes in. This is a new term that has a few synonyms, including AEO (answer engine optimization), GEO (generative engine optimization), GSO (generative search optimization), and LLM (large language model) optimization.

Search isn’t just Google anymore. ChatGPT has 400 million weekly users, and other AI solutions, such as Perplexity and Gemini, are growing in popularity to find products, book services, and answer questions. If your business doesn’t show up in those responses, you’re invisible to a growing part of your audience.

AIO is different from SEO because it’s not just about ranking. It’s about being seen, understood, and chosen by machines trained to pull the “best” answers. That means your content must be accurate, clear, and structured the right way (like FAQs). Content must be published in places AI trusts, including reputable directories and top-ranking sources.

Here’s where most brands fumble:
  • They publish AI-generated content that sounds like a robot talking to a Roomba.
  • They skip over technical optimization, assuming ChatGPT will “just know.”
  • They don’t realize AI can’t recommend you if it doesn’t know you exist.

At e9digital, we make your content readable and recommendable. We help AI assistants understand what your business does, why it matters, and how to deliver that message with style.

3. Traditional SEO still matters in 2025, but AI is changing how it works

Generative AI has not completely taken over the search landscape. 99% of GenAI users still look to search engines for answers. In terms of ranking for Google, AI is helping people boost their SEO ranking…if you know how to wield it. Today, it’s all about hyper-personalization. Two people on the same page might see different content, layouts, or offers depending on their behavior, mood, and maybe their coffee order.

AI also drafts content in bulk: blog posts, metadata, and even page copy. But most of it reads like it was written by an over-caffeinated intern with no editorial standards (no shade to interns; we all gotta start somewhere!). You still need humans to finesse the voice, fact-check the claims, and delete all the excessive em dashes.

Some elements of traditional SEO are still relevant. For example, voice search is not going away. In fact, it’s growing fast as people keep yelling, “Find dog shampoo near me!” into Siri. If your site isn’t optimized for natural language queries, you’re missing out.

Here’s how AI-powered SEO powers your bottom line:
  • Users stay longer because the content feels tailored to them.
  • You save time on production with your AI assistant while keeping quality under control.
  • You show up in voice queries that your competitors forgot to optimize for.

The copywriters at e9digital use AI to scale up what works, but we never let it go full autopilot. That’s how you get SEO that drives traffic and conversions.

“If you see a blog post riddled with em dashes and rhetorical questions, it was written by AI. It might fool the robots, but it won’t get past your human readers. They’ll go somewhere else.” - Dana Sayles, Copywriter | e9digital

4. AI can now help with automation, targeting, and creative in PPC

AI’s taken over PPC management, and it’s killing it. From real-time bidding to automated audience targeting and creative testing, it’s like having a full ad ops team that doesn’t sleep or take lunch breaks. Google reports that using their AI tools can increase performance results by 10-13%.

Even better, AI is finally good at visual search and shoppable video. It can help users click to buy straight from an ad, even if they found it by uploading a blurry photo of a toaster (but don’t do that, please). Machine learning slices your audience into micro-segments and delivers hyper-specific creative that converts.

But automation only works when it’s built around a smart strategy. Without human oversight, AI campaigns can spiral into weird, unprofitable territory. AI elevates what you put into it, so if your PPC strategy isn’t targeting the right groups or using compelling messaging, you’ll waste money on clicks that don’t convert into sales. This is particularly challenging since Google AI Overviews now give people the answer, so the CTR (click-through rates) on PPC campaigns are decreasing. You need to be strategic with your campaigns to be effective.

How e9digital can salvage your campaign into a winning strategy ASAP: 
  • Creative direction that stays on brand and message
  • First-party data strategy that keeps you compliant and personalized
  • Campaign management that knows when to override the algorithm

At e9digital, we guide the robots. You get better performance, fewer surprises, and ads that convert.

Utilize AI to the Fullest with the Experts at e9digital

There’s no question that AI is powerful. It can speed up production, crunch complex data, and personalize digital experiences in ways humans just can’t. But that doesn’t mean you should hand over the keys and hope for the best.

To win in 2025, businesses need a combination of AI and human strategy. That means smart marketers, experienced designers, and website developers who know how to make automation work without losing your edge. Otherwise, you’re just building a slick, fast-moving website that says nothing and sells even less.

At e9digital, we’ve been testing, breaking, and refining AI tools for years. We know how to turn those tools into real business wins for our clients.

Let’s put AI to work the right way. Contact e9digital, and we’ll show you how to build smarter, faster, and sharper websites using AI that’s guided by real humans who know what they’re doing.