Manhattan Vendors Group (MVG) isn’t your average contractor list. It’s a curated network of thoroughly vetted pros serving every square inch of NYC’s property ecosystem. Their members share referrals, intel, and resources so building owners, property managers, and industry professionals don’t have to start from scratch every time a problem arises.
The challenge for e9digital was to: design a fully searchable, filterable provider directory categorized by service area, wrapped in a polished UX and custom website design.
MVG returned to e9digital after our earlier work on the CitiQuiet Windows site. They trusted our process and knew we had experience creating niche databases like Casdin Capital. MVG’s target customer needs quick response times, reliable products and services, and the ability to compare and select trusted providers efficiently. A website directory like this allows them to meet their specific property management, building
A design with a professional polish
MVG’s brand already had equity, so we leaned into its visuals. Our designer utilized the logo shape to create engaging imagery on the site that showcased vendors like window repair companies and plumbers who work with MVG. A textured NYC map provides local context, anchoring the visual identity in the five boroughs they serve. It’s finished off with a benefit-forward hook that mirrors their mission to help NYC building professionals: “No guesswork, just the best work.”
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We utilized e9digital’s UI/UX design best practices when mapping out the layout of the site, including:
- A sticky header that provides easy navigation to interior pages
- Clean, vertical lines to encourage users to scroll
- A condensed contact form with four fields (which can increase conversions by 120%)
A database that delivers results
MVG’s new database now takes center stage. Interested building owners can use the search bar in the hero image, and we’ve tagged relevant keywords so they can find the exact service they need. If they just want to browse, the vendor mega-menu on the left-hand side lists all of the options with a short description (because 80% of website visitors focus on the left half of the page).
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Each vendor has an interior page outlining their contact information, services, team members, and a brief company description. The page has a unique form that allows the building owner to connect with the vendor directly and request a service, making lead generation easier than ever.
“I was very impressed by e9digital.”
Manhattan Vendors Group was thrilled with the new website and our process to get there. Our project manager kept the project on time. They provided an easy way for MVG to give feedback through Pastel, a program that allows you to comment directly on the site.
At e9digital, our designers use their creative license to build websites that boost your business goals. Contact us today, and let’s discuss how we can create a website that generates leads.
“When someone says website, now, I say e9digital, without a doubt.” - Bill Weidner | Manhattan Vendors Group
