Key Takeaways:
- Complex Partners needed a redesigned website that clearly explained their services.
- Our team utilized case studies to clarify the company’s offerings with social proof.
- The design has been an enormous success, with a 44% increase in unique website visitors.
Certain real estate projects need a partner who thinks outside the box—and that’s what Jim Brodie and his team do at Complex Partners. They seamlessly guide their clients through transactions and project management in real estate, ensuring they understand every step of the process. For over three decades, the company has provided hundreds of real estate companies, law firms, and many other businesses with intricate litigation and transaction support (think acquisition underwriting, landlord/tenant disputes, forensic review of commercial transactions, etc.).
Complex Partners offers services to simplify complex processes in real estate. Ironically, the copy on their old website was like trying to read a foreign language. So, the company turned to e9digital and hired our agency to create a modern UI/UX design that translates their service into a way their target market of attorneys, planners, and engineers understands. We were fortunate to work with Jim Brodie on another project for his family business, Brodie Management.
41% of corporate employees focus on visual elements on websites
Most importantly, our designer wanted to communicate how Jim’s expertise helps his clients’ vision come true. His target audience, high-level individuals within corporate America, pays careful attention to website images. The wireframe building illustrations visually showcase how Jim empowers development projects, turning dreams into reality.
Our team utilized case studies to clarify the services offered. Listing them prominently on the homepage with a short snippet simplified the company’s wide range of services and enticed potential clients to click to learn more. Additionally, adding a personalized touch that shows the person behind the brand is essential to help the website stand out amidst the competition. Jim is passionate about Colorado and horses, so we added those subjects via pictures to introduce potential clients to his personal brand.
Following e9digital’s best practices for branding and UI/UX for websites, our designer implemented:
- The prominent X from the logo throughout the website to highlight high-level content.
- Emotional headlines that speak to the problems the target audience faces.
- Eye-catching imagery that teases the potential when working with Complex Partners.
“Conrad and the team at e9digital are phenomenal at website design.” Jim Brodie, CEO | Complex Partners
In the past year, Complex Partners has seen a 63% increase in website sessions and a 44% increase in unique website visitors (two of the most important stats for understanding marketing success) thanks to the website redesign. Now, the company has a proven platform to showcase their services and generate more leads. Jim Brodie expressed his satisfaction with both the results and the professionalism of the e9digital team. Our designers, copywriter, and project manager took the time to learn about his business and research his competitors to fully understand the landscape.
The designers at e9digital create branded website experiences that resonate with and attract potential clients. If you struggle with communicating your service offerings to your clients, our agency would love to take a crack at it. Contact us today, and let’s discuss how we can create a website that produces measurable results.
