Key Takeaways
- The Talent Strategy Group needed a user-friendly, brand-centric redesign.
- e9digital updated the site with a stronger first impression and simplified navigation.
- The company was pleased with the new website, saying it better reflected their brand and priorities.
The Talent Strategy Group is a powerhouse in the HR consulting world, advising top global companies, NGOs, and governments on optimizing human resources and talent management. Their work spans everything from executive advising to developing cutting-edge HR strategies. However, their target audience of global companies with $5B+ revenue struggled to navigate the company’s old site.
The Talent Strategy Group needed help distinguishing their consulting and advisory services from their Talent Management Institute while ensuring the site remained user-friendly and reflected their brand. Having worked with e9digital before, they knew who to call to bring their vision to life.
Web design influences 94% of first impressions
e9digital executed a targeted redesign focused on usability, branding, and clarity to ensure a positive first impression for global companies upon arrival. Here’s how we made that happen:
- Stronger first impression with a bold hero section, striking visuals, and a clear call to action.
- Simplified navigation using dropdown menus and a services mega menu for effortless exploration.
- Clear service structure with distinct sections for consulting and the Talent Management Institute.
- Enhanced insights section with a vertical layout to integrate thought leadership content seamlessly.
- Modernized design with clean lines and strategic shapes to guide user engagement.
- Easy-to-read service pages that highlight TSG’s unique offerings and approach.
With these refinements, The Talent Strategy Group now has a website that guides their target audience seamlessly from awareness to conversion, reinforcing their brand as a leader in HR consulting.
“The look of the site reflects more of our brand, company, and priorities, and the redesigned site is awesome.” – Annarose Heilferty | The Talent Strategy Group
The results speak for themselves: an innovative, organized, and highly navigable website that truly represents The Talent Strategy Group’s expertise. Beyond aesthetics, e9digital’s support didn’t stop at launch. “Any questions we had on website updates, Conrad and e9 are always really fast to respond and helpful,” Annarose added.
The Talent Strategy Group now has a website that aligns with their mission to make HR and talent management more effective for the world’s top companies. If your business needs a website that’s modern, strategic, and built for success, let’s talk. Reach out to e9digital today and see how we can bring your vision to life.
