Frederique’s Choice, is built around the reputation of its namesake, supermodel Frederique Van Der Wal, a recognized personality with a sophisticated image. So her ecommerce site needed to be both highly functional and reflect her love of fresh flowers and uncomplicated glamour.
Frederique wanted her site to encourage Americans to buy flowers on a regular basis, not just for special occasions. The big goal for U.S. subscribers was to persuade them to buy a bouquet every month.
e9digital was able to work through Frederique's Choice's specific product challenges to optimize the shopping cart experience, without compromising the overall aesthetic of the site.