Key Takeaways:
- Core Staffing needed to future-proof its brand with a digital experience that attracts both clients and job seekers in a competitive NYC market.
- e9digital’s minimalist design approach used strategic white space, intuitive navigation, and a mobile-first build to elevate the site’s usability and style.
- The result is a sleek, user-friendly platform that strengthens brand storytelling and delivers a modern, engaging UX for a new generation of professionals.
It’s a long way to the top, so artists, creators, and musicians need a way to pay their rent before they make it big. Core Staffing Services comes in clutch, matching them (and other professionals) with qualified positions in human resources, office support, finance, accounting, creative services, and marketing roles in the New York Metropolitan area. However, competitors keep cropping up, so Core Staffing needed to go on the defensive with a modern, professional site.
The company turned to e9digital to create an intuitive, dynamic, and optimized-for-mobile website to incentivize potential clients and candidates to connect with the Core Staffing brand. We’ve worked extensively in the HR and consulting sectors, previously crafting sites for Talent Strategy Group and One Us Consulting.
63% of web users prefer a minimalist design with ample white space
With a high-end service offering, less is more. Web pages with minimal clutter and highly specific content stand out to users. It makes the page easier to navigate and for artists to find the answers to their questions faster. Our designer took inspiration from the client’s simple and sophisticated logo to drive the website’s look and feel.
Our team followed e9digital’s UI/UX best practices when creating the site by implementing:
- An easily navigable menu with two eye-catching call-to-action (CTA) buttons.
- Optimization for tablet and smartphone use, so the website can be used anywhere.
- A hero image that leads job seekers and employers to the correct portions of the site.
- A brag bar that showcases 1,500+ clients served, 25,000+ placements, and 30+ years in business.
A photoshoot to bring Core Staffing’s mission to life
Our project manager often goes beyond the website build, connecting clients with services necessary to elevate their brand. For Core Staffing, we brought in one of our trusted photographers to shape the visual direction. It was a true collaboration: we followed Core Staffing’s lead while offering creative input to keep the process natural and aligned. On the day of the shoot, we came prepared with a detailed shot list covering every image needed for the site, plus any extras they had in mind, so that no moment or detail was overlooked.
The final product: a clean design to elevate job hunting and recruiting
For the client, the new site marked a turning point in how they tell their story and connect with customers. From brand clarity to elevated UX, the results are visual and transformational. The site mimics the youthful feeling of the brand, appealing to professionals from all creative disciplines.
Our team at e9digital helps service-driven businesses like Core Staffing stand out in crowded markets with sleek, strategic design. Want to turn clicks into connections? We’re ready when you are. Contact us today to get started.
