Meatless Nation desktop homepage hero featuring ZAMAZE product, plant based dish imagery, and “Sustainably Sourced and Made with Love and Shiitake Mushrooms” headline

Meatless Nation mobile view with Recipes section and ZAMAZE Meatless Meatballs & Spaghetti recipe detail

Beefing up meatless packaging

Unique. A tough selling point—especially in a market as saturated as the meat replacement category. From Impossible to Beyond, there’s an abundance of carnivorous-free options to choose from. So how does an agency like e9digital help a shiitake mushroom meat substitute from Haiphong, Vietnam (made by monks) make its mark? It’s all in our CPG recipe for success.

Client

Meatless Nation

Industry

Food & Beverage

Services

Our signature branding recipe

Know our audience

Our methodical research determined the target to be urban, middle-income, liberal, 18 to 50 Flexitarians (people looking to reduce their carnivorous intake—without entirely kicking the habit).

Capturing all the ingredients

The creative team was tasked with bottom-up branding that included a color palette, font treatment, voice, product name and imagery.

Creative development

Based on a limited marketing budget, our packaging needed to not just offer consumers basic information about this innovative product, but also serve as a brand billboard.

Boxes of Zamaze BBQ Brisket plant-based meal on a grocery store shelf among other vegetarian and vegan products, with visible price tags and Non-GMO labels.

Building the brand

With the strategy solidified, our team created a name that embodied the company’s core values. This not only would help strike a chord with consumers, but aid in the designing of the logos for the brand and product.

Ideation + Concepts

New Logo

A presentation slide features text about sustainably sourced, vegan shiitake mushroom BBQ brisket, with a photo of the dish beside sliced pickles and corn.

Developing a digital presence

Startups often have huge ideas and a ton of passion! However, they also have big competitors with deep pockets and seemingly endless budgets. Fortunately, teams like e9 level the playing field by offering a comparable range of services provided by individuals with large agency backgrounds. This project allowed our team to showcase multiple facets of our capabilities, and while working with startups is always an amazing experience…. this one, was “Zamazing!”