Key Takeaways
- Bold visuals and intuitive navigation showcase Empress EMS’s lifesaving services.
- The homepage highlights everything visitors need, presented with a modern aesthetic.
- By designing with accessibility in mind, e9digital ensures everyone can use the site.
Dialing 9-1-1 can be a terrifying experience. But God forbid you ever find yourself in that horrifying situation, you want top-tier emergency services to come to your rescue. From Ulster County to the Bronx, if you call 9-1-1, Empress EMS is on the other line. Founded in 1985, the Yonkers-based company has committed to developing emergency medical services and state-of-the-art patient after-care transportation in New York State. With over 200 personnel, their 24-hour communications center houses one of the region’s most advanced computer-aided systems.
Due to their massive, growing operation, the company is always looking to recruit top-tier talent who want to serve the community. They needed a new website that appealed to this group, ensuring that Empress EMS continues to push the boundaries of what is possible for emergency care. Empress brought on the website design team at e9digital to modernize their website, creating a site that showcased their services, allowed people to see Empress as an informative resource, and crafted a message that hit home with their target market.
Our team feels great pride in creating websites for businesses that build up the community and provide quality care for our fellow New Yorkers. e9digital is also located in NYC, and it’s always nice to work with our neighbors!
“The goal was to develop a website that tells all New Yorkers about the quality and care offered at Empress. We understood that the company wanted to incentivize job seekers and educate them about opportunities. The design had to be clean and concise, with digestible content for a premium experience.” - Jesse Cohen, Creative Director | e9digital
The saying goes, “The customer is always right,” and website design is no different. Our team prioritizes UI/UX design because the customer experience is the most critical piece of the puzzle. Through our medical website redesign services, we ensure each site loads quickly, looks modern, and meets the expectations of patients and job seekers alike. To create a website that would draw in new recruits for Empress EMS, we started with consistency. Our designer chose colors that matched Empress’s logo, creating a seamless experience from top to bottom of the page. A subtle red vignette is used around the hero video to draw that in even further.
Speaking of the hero video, it draws attention but can also cause pages to load too slowly. Our designers know how to format these videos so they don’t drag down the loading speed–which should be less than three seconds, or at least 40% of people will start jumping ship from your site.
Clear color contrast and appropriate white space between each section simplify viewing for the visitor, helping their eyes naturally follow the information. Our designer created cut-outs for each image, adding a yellow outline and placing them in front of a red sunburst for an appealing, modern aesthetic that matches the branding colors.
86% of visitors who visit a company’s homepage want to see information about products and services
Job seekers in high demand or hospital administrators looking to hire emergency services have full plates. They don’t have time to hunt through the website’s interior pages to find the right information. That’s why at e9digital, we create a homepage that highlights everything they need. We used our tried and true best practices to entice Empress’s target audience from page one, including:
- A header menu along the top, with a bright call-to-action button inviting job seekers to find a career.
- An engaging hero video with a text overlay that communicates the company’s mission and invites them to view services.
- An about section with impressive stats on the company and the counties they serve.
- A news section that highlights how Empress is engaged in the community and exciting milestones.
- A footer that links to each page and includes detailed contact information.
The homepage does change for every client–while we may have the same formulas, the end product changes depending on the needs of the target market (we’ll never share our secret recipe!). For Empress, we included the additional sections below as well:
- A careers section that explains the benefits offered.
- A mobile integrated health section that defines unique patient care services.
- A memberships section that showcases their professional associations.
97% of accessibility lawsuits target websites: Why medical website redesign services must prioritize ADA compliance
Empress EMS wanted every person of every capability to access the site. We value working with companies that prioritize ADA compliance. Our designers have a deep understanding of the requirements for websites for the American Disabilities Act–and spoiler; an overlay won’t cut it. They only detect 25-30% of accessibility issues. The website must be designed or re-designed with compliance in mind.
“I think it looks awesome. Compared to where we came from, it looks really, really good.” - Scott Holland, Senior Director | Empress EMS
The new Empress EMS website is sleek, fast, and ready for action—just like their emergency response teams. This case study is proof that medical website redesign services can do more than refresh a brand; they can empower lifesaving organizations to recruit top talent and serve their communities better. Packed with bold visuals, easy navigation, and job-seeker-friendly features, it’s the perfect digital sidekick to support their lifesaving work. Whether you’re a paramedic looking for your next gig or a hospital looking to hire emergency services, this website is a game-changer for New Yorkers in need.
Medical companies deserve websites that don’t feel like they’re stuck in the ’90s (because nobody wants to hit “Refresh” eight times to load a page). At e9digital, we design sites that look amazing, work seamlessly, and even pass the tough ADA compliance test—no overlays, no excuses. Think of us as the paramedics of web design: we show up, we fix what’s broken, and we leave you in better shape than we found you. Contact e9digital today, and let’s chat about how our designs can generate more leads for your website and boost recruitment.
