Key Takeaways:
- Gladiator Wine Distributor needed a redesigned website to help them scale.
- Our designers built a custom content management system to add new wines easily.
- The founder valued that we built the website with marketing in mind.
Imagine an idyllic Italian hillside, and you’re walking through a vineyard with a glass of merlot. You’re on cloud wine! While Gladiator Wine Distributor can’t teleport you to Italy, they can bring the flavor of the country to you. They are the only wine portfolio in the United States exclusively dedicated to supporting small local artisans across Italy. They import and distribute wines for restaurants, events, and retailers in New York and New Jersey.
However, their current site lacked the functionality to scale for the future. Gladiator Wine Distributor brought on e9digital to develop a new website with enhanced navigation and user flow. The company needed interior pages to accommodate their growth for their international goods. The company hired us because we build websites with marketing in mind–after all, we offer digital marketing services, including social media, SEO, and PPC.
The right visual content can increase website traffic by up to 400%
A picture is worth a thousand words; the same is true in website design. Our designers took Gladiator Wine Distributor’s existing branding as a jumping-off point and then elevated it. Winery websites rely on rich imagery and stark contrasts, which start with the hero image. A black header and overlay create a refined palette as soon as the visitor hits the homepage. The elevated look continues with:
- CTA (call to action) buttons that stand out, contrasting the black with a red wine color.
- Estate winery highlights with hover animation, encouraging retailers to click and learn more.
- Detailed interior pages about each producer, with content about why customers will love the wine.
Additionally, our designer built a custom content management system for their wines so the company could add a new wine to the system quickly. This allows them to grow as needed without the assistance of e9digital. Of course, if they need any help, we do maintenance for many of our clients as well.
“When e9digital builds your business’s website, they are building it from a marketing standpoint. Clients will see it and instantly want to do business with you!” - Tony Margiotta, Founder and President | Gladiator Wine Distributors
Gladiator Wine Distributors valued e9digital’s creative input. Our team doesn’t treat design as a technical endeavor. Every website should be a work of art that further establishes your brand and tells your story. Now, the company has a cultured online platform to showcase their clientele and the Italian wines they import.
If you need a new website that speaks to your target audience of distributors, wine not reach out to e9digital? Our designers love working with niche industries. Our team will thoroughly research your competitors to create a memorable website that keeps your customers coming back again and again. Contact us, and let’s discuss how a new website can generate leads for your business.
