A website outage can create chaos for your company.
Your website is supposed to be your business’s 24/7 storefront. The lights are on, the front door works, the register rings, and customers can walk in whenever they’re ready to buy. That’s the fantasy.
The reality is uglier.
Imagine your website is a shop sitting on Main Street. When a website:
- Goes offline
- Gets infected with malware
- Lets a domain expire
It now looks like the gate is chained shut and the sign looks like it was painted by a three-year-old. Your potential customers do not stand there patiently waiting for the owner to figure it out. They cross the street and buy from somebody else.
What Does a Lost Sale Cost You?
How much money would you lose if your business was closed for a day?
If your website goes down, that’s the cost. Think about how much budget you spend driving people to your website: you’re setting that money on fire if a potential customer can’t fill out a form or buy a product once they get there.
Poor website performance incurs an average revenue loss of $20,172 for small business owners.
A down website can lead to the following scenarios:
- A prospect fills out no form because the site is down
- A buyer leaves because the page looks broken or unsafe
- Your email stops working because your domain expired
- Your ad spend keeps running while your storefront cannot sell
Client True Story: The Domain Nightmare
One of our clients let their domain expire and someone else bought it. That person started pretending to be the company online. Think about that for a second. That is like showing up to your own storefront and finding someone else behind the counter using your name.
The Danger of a Website Outage Is Unrecoverable Trust
If you visit a website and it says “server down,” you’re not going to wait for it to come back up. You’re going to go somewhere else.
The same goes for your customers. Even worse, if they get malware from your site? They’re never using you again. Trust is a glass storefront. Once it cracks, you can’t ever get it back to the original quality.
When prospects hit a broken site, they start asking:
- Are these people still in business?
- Is this website safe?
- If they can’t manage their own storefront, how will they manage my project?
Most of those people are not coming back. They are gone. End of relationship.
Good Luck Explaining Your Emergency to an AI Bot
Have you ever tried to contact customer service, but you get stuck in an endless loop with the AI chatbot of the same five response options that don’t answer your questions?
You need professionals on-call that can fix your website in any emergency. At e9digital, our project manager gives his personal cell phone to clients. If you have a problem, you call him, and he rounds up the troops to solve it ASAP.
That means you get:
- One point of contact
- Faster answers
- Less wasted time
- A savior during emergencies
You won’t be stuck on hold for two hours while your website sends your potential clients to your competitor.
e9digital: Your Website’s 24/7 Lifeline
A smart business does not wait for disaster, then start flailing around for help. That is amateur hour. Smart businesses put the right people in place before the leak becomes a flood.
Our team at e9digital has tackled thousands of website emergencies. We had learned about a malware issue with our previous host, so we knew we had to act fast. We proactively moved every site to a new service the same week, backed everything up, and shut down the threat before client websites went dark. That is the difference between having a real team on watch and hoping some bargain-bin host gets around to caring.
Your website is supposed to be open for business 24/7. We make sure it stays that way. Schedule a call today and let’s make sure you don’t lose another lead.
