An animation company rebrand that models comic books but still appeals to corporate

Shiny Shoe came to e9digital after realizing their old student-made website and branding no longer matched the level of work they were delivering for major clients like Sony and Disney. The minimalist site didn’t reflect their growth or the direction they wanted to take the studio. They needed a digital presence that felt polished, professional, and true to their creative identity.

Client

Shiny Shoe

Industry

Creative

Services

Web Design & Development

Locking in a logo that aligns across digital and print

Before diving into the website, we explored several logo directions (from monsters to animals).

We ultimately returned to a handcrafted shoelace concept that aligned with their aesthetic.
With the brand foundation set, our focus shifted to building a site that balanced personality and credibility.
Shiny Shoe wanted something playful yet sophisticated enough for corporate clients unfamiliar with gaming culture.

Style and substance through bold colors and clean navigation

To achieve that, we designed a one-page website with a smart structure.

Visitors can get a quick snapshot of the studio or dig deeper into case studies, bios, and their mission.
Clean navigation, bold color choices, and well-organized content created a sense of depth without cluttering the page.
Every design decision was made to showcase their visual work while still guiding users clearly through who they are and what they do.

Over the last year, new traffic increased by ~50%

The final site struck exactly the balance the team needed; fun and bright, but still polished enough for conservative corporate partners. Shiny Shoe loved how the design and copy worked together to highlight their history, talent, and technical capability.

e9digital translated their creative spirit into a professional website that stands apart in a crowded gaming market, and new traffic has increased by ~50% in the last year. Let’s create a website that drives traffic to your site and reach out to our team today.