Key Takeaways:
- HVAC Construction partnered with e9digital to build a credible online presence that matches the sophistication of their commercial HVAC services.
- The site’s design, anchored by a bold hero video and interactive UX, showcases HVAC’s capabilities and keeps their busy target audience engaged.
- Since launch, the new site has driven a 48% increase in engaged sessions, proving its impact on user behavior and conversions.
On a hot, sticky NYC summer day, nothing feels better than the “ahhh” after walking into a well-air-conditioned building. If your commercial building needs a major turnkey HVAC solution or infrastructure upgrade, HVAC Construction delivers exceptional service every step of the way. While they were known for excellent quality work by word of mouth, they lacked a website that showcased their sophisticated services.
HVAC Construction brought on e9digital to create a high-end website. They needed a platform to validate they’re a credible company for their prospective clients (commercial property managers, building owners, and subcontractors). They also needed a user-friendly website that felt seamless for their clients in the public and private sectors.
The company trusted our team because they liked the website for one of our other clients, Soliere Electrical, and believed we could create a design unique to the needs of HVAC Construction.
54% of consumers want more video content
Our goal at e9digital is to give the target market what they want! That’s why our designer kicked off the homepage with a hero video, showcasing an impressive crane shot of HVAC’s mechanical contracting capabilities. This shows their commercial property managers and building owners the elite level of services HVAC Construction offers immediately.
Once the prospective client is hooked, they stay on the site because of the clean yet dynamic interface. Our design team was inspired by the logo’s air wave motion and red, white, and blue colors. They used these elements throughout the site design, combined with UI/UX best practices, to create:
- Wave indentations on the photography and video that draw the visitor’s eyes.
- Bright red CTA buttons and clean lines to highlight important information.
- Interactive photos that show the user they can click and learn more.
- Photos that slightly move when the user scrolls, encouraging them to keep reading.
HVAC Construction provided imagery from their own projects for the site, creating an authentic brand that reflected their real-world scale and expertise.
A 48% increase in engaged sessions in the last six months
The new website is bringing exciting results for the HVAC Construction team. An engaged session measures when a user meaningfully interacts with a website. This includes when the session lasts more than 10 seconds (this is the opposite of the bounce rate, when a session lasts less than 10 seconds), the user views two or more pages, and the user triggers a conversion event (fills out a form, signs up for a newsletter, etc.). A 48% increase in engaged sessions shows that the new website design is driving potential customers to convert.
The website designers at e9digital create original websites led by the needs of our clients’ target market. If your website just isn’t constructing the lead generation pipeline that you’re looking for, let us dig into the issue for you and come up with a solution that produces measurable results. Ready for your next chapter in website design? Contact our team today.
