Key Takeaways:
- WY Industries partnered with e9digital to modernize their web presence, creating a sleek, brochure-style website and downloadable PDF catalog to showcase over 40 years of food packaging expertise.
- The redesigned site features fast load times, mobile-first design, and microinteractions that boost engagement and mirror the PDF catalog layout.
- Since launching the new design, WY Industries has seen an 8% increase in website sessions, proving that smart UX and a strategic refresh can drive real-world business growth.
When you pop open that takeout container for your favorite chow mein, your mind’s on those noodles—not the container itself. But your dinner has to get from A to B, and WY Industries is a big part of making that happen. They’ve been serving up quality dining essentials for over 40 years, including takeout containers, condiments, food ingredients, and utensils. However, they needed an updated website and a printable version of the product catalog in a PDF format.
Our team at e9digital was the right fit for the job due to our work in the products space, crafting brochure websites for many clients, including medical device companies and branded merch agencies. Due to our past reviews, WY Industries was impressed with our expertise and confident in our capabilities.
“Every project at e9digital is unique, but we have a great foundation to start from, having launched hundreds of successful websites.” Jesse Cohen, Creative Director | e9digital
Microinteractions can increase user engagement by 50%
Our designer utilized microinteractions (a feedback or visual cue for an action) over the product categories to encourage people to click. When the cursor scrolls over the image, a few product types are listed, giving business owners a sneak peek into WY Industries’ offerings. This follows e9digital’s UI/UX best practices, which also include:
- Fast load times: Optimize images, code, and server responses to keep bounce rates low.
- Mobile-first design: Prioritize seamless experiences on smartphones and tablets.
- Interactive feedback: Hover effects, animations, or microinteractions confirm user actions.
- Strategic CTAs: Strong, visible calls-to-action align with user intent at every stage of the journey.
- Consistent visual hierarchy: Typography, color, and spacing strategically guide business owners’ attention.
Business owners are always pressed for time, so the UX and site map had to be a seamless experience. Our design team was inspired by WY Industries’ existing packaging and branding, researching other catalog-style websites as well to ensure that it stood out amongst them (yet wasn’t too different, either).
A product catalog that mimics website structure
We fully updated the product pages on the WY Industries website to match the structure and layout of the downloadable PDF catalog provided.
- Our team utilized the same imagery and column layout to minimize confusion.
- We matched the categories across platforms for easy navigation.
- Our writers carried over the same copy to maximize messaging.
This creates a seamless experience across both digital and print formats, giving business owners a consistent and intuitive way to browse products whether they’re online or offline.
An 8% increase in sessions over the last six months
WY Industries has been thrilled with how the new site is taking shape, and the numbers back that up. In the past six months, their website sessions have grown by 8%, a clear sign that the refreshed structure, improved UX, and faster load times are connecting with their audience. It’s real-world validation that thoughtful digital strategy pays off.
If you’re ready for a custom-built website that doesn’t just look sharp but works hard for your business, e9digital’s NYC-based web design team is the partner to call. We specialize in clean code, killer UX, and bold creative that produces results. Contact us today and let’s build a website that drives leads.
