Juggernaut energy companies like Chevron and ExxonMobil are household names. But they aren’t the only players in the game. Houston American Energy engages in oil and gas exploration both domestically and worldwide, committing to controlled operating expenses, the elimination of short and long-term debt, and the pursuit of partnerships across the industry. After merging with Abundia Global Impact Group, the organization needed a new digital front door—and fast. Their goal was to announce the merger/acquisition, update FCC filings, and deliver new investor-related content.
Abundia’s leadership knew exactly who to call. e9digital had built their site back in 2019, and since then, we’ve designed six sites across their portfolio. We’ve become their go-to crew for digital that performs under pressure.
“We are able to build strategic websites quickly because our process is consistent. The inputs vary by client, but the e9digital system is built to handle that. On the other side, what comes out is always bespoke. A site that speaks to your target audience, reflects your values, and aligns with your brand.”
— Conrad Strabone, Managing Partner and President | e9digital
Every $1 invested in UX returns on average $100
The Houston American Energy project was inspired by their previous site. However, we evolved the new version with UX best practices, a refreshed logo, and elevated color palette that reflected where the company was headed.
While the site had a tight deadline, our design team thrives in crunch time. We were able to execute due to breaking down the process into clear, actionable steps. Additionally, the client was highly motivated so we were able to iterate quickly. Houston American, trusted our team to make the right design decisions, which avoided excessive rounds of revisions that would have delayed the project.
To make the user experience seamless for busy investors, we applied clean UX strategies, including:
- A top navigation bar that simplifies the journey across critical pages.
- A well-structured footer with direct access to reports, filings, and an investor email signup.
- ADA-compliant accessibility features for inclusive, on-the-go use.
- Strong visual hierarchy to surface the most important content, fast.
“At Abundia, we’ve done a lot of last-minute work with e9digital, and they always deliver.” – Joe Gasik, COO | Abundia Global Impact Group
The internal feedback from Houston American was all positive. The client felt great about the launch and even better knowing that if any issues popped up, our team could turn updates around in real time. That’s the trust you build when your process works and your people deliver.
Do you need a website with a quick turnaround time? Our designers utilize a proven system to quickly deliver a website that speaks to your target market. Contact us today and let’s build a website that drives new clients to your business.
