Even the most experienced construction crews don’t touch a critical component to every new building: electrical. That honor goes to experts like De Falco Electric, who have completed the intensive Master Electrician training required in NYC.
Founded by Licensed Master Electrician Tony De Falco, De Falco Electric has powered NYC’s five boroughs for over 15 years. They’re a household name among top developers and property management firms, known for handling complex, large-scale projects with precision. But as the company expanded into Miami, their website needed to reflect their growth, showcase the scope of their work, and speak to a broader audience without losing the credibility they’d built in NYC.
As NYC locals, De Falco Electric knew they could trust e9digital to create an electrician website that resonated with their core audience of NYC-based realtors, management companies, and development groups. Our team works with businesses all over the country, so we could support the new Miami market in the design as well. Plus, the site can be used on sales calls to help expand their business.
“A great website has to immediately tell visitors they’re in the right place.” — Conrad Strabone, Managing Partner & President | e9digital
Clear text and call-to-action buttons increase conversions by up to 20%
Clean CTA (call-to-action) buttons make it easy for potential clients to find the two key interior pages: services and portfolio. The hero video pulls the user in from the first glance, showing the scale of the buildings that De Falco Electric maintains. Our copywriter refined both sections to quickly communicate the depth of De Falco Electric’s capabilities so potential clients could understand the size, complexity, and professionalism behind their work.
Behind the scenes, our designers use proven strategies to ensure the site performs as well as it looks. The design draws inspiration from industrial classics like the original Westinghouse logo, layered with modern elements that feel clean and current. A subtle map of NYC anchors the brand’s roots, while strong project photography, supporting stock imagery, and custom thin line icons inspired by De Falco Electric’s logo bring the pages to life.
Our team utilized tried-and-tested UX best practices, including:
- Sticky top navigation to easily access every page
- A brag bar of client icons highlighting industry credibility
- Clean, professional typography that’s easy to read
- Microinteractions that draw eyes to critical messaging
- Strong visual hierarchy to create skimmable content
- Light header with a dark footer for balance and contrast
A winning electrician website with a 55.9% increase in traffic
The client embraced the new site, and it’s already resonating with their target audience. Since launch, the website has seen a 55.9% increase in traffic. The expanded portfolio clearly communicates the breadth of their services and the scale of their completed projects, resonating with realtors, property managers, and development teams alike. Whether visitors are based in New York or Miami, the site feels relevant, credible, and built for their needs.
At e9digital, we build tailored websites that speak to your customer base. Every page is designed to inform, engage, and convert, whether that means filling out a contact form, making a purchase, or taking the next step toward working together.
Let’s spark new leads for your business. Schedule a call with our senior partner, Conrad today.
“Our job is to make sure the website works as hard as the people behind the business.” — Conrad Strabone, Managing Partner & President | e9digital
