Glaciers are melting. Droughts are worsening. Summers are setting record-high temperatures. It’s all creating a climate crisis, and many people want to join the fight against climate change. But it’s easy to do a quick Google search, lose your mind in a doom scroll, and feel overwhelmed. You promise you’ll do it later, but with the busyness of life, later never comes.
This is the target audience of author Kylie Flanagan’s book Climate Resilience: How We Keep Each Other Safe, Care for Our Communities, and Fight Back Against Climate Change. The volume features conversations with 39 women, nonbinary, and gender-expansive climate leaders, and each section features tools that anyone can use to fight the climate crisis. The majority of the book’s contributors are Black, Indigenous, people of color, and/or queer, to center the voices of those who have been most impacted by the climate crisis and intertwined crises.
However, Kylie’s project spanned more than just her well-received book, which has five stars on Amazon. Educational books make up 40% of total book sales, which allows her to reach a large audience. Alongside the book, she wanted to create a companion educational and inspirational platform. She had longer interviews she couldn’t include in the book, plus extra details on the seven resilience strategies.
So she came up with the perfect solution: a website to supplement the book, where users could delve deeper into out-of-the-box climate solutions, find resources to continue learning, and get involved in their communities.
We love to create websites that bring forward actionable change within communities. Kylie came to us to create a clean, modern design that brought a joyful and bold feel to climate change rather than the colder, scientific look they often feature.
Alleviating climate anxiety with hopeful resources to take meaningful action
Those who have already read the book can easily gain extra insight as soon as they land on the Climate Resilience Project Website. With one click, they can click on a resilience strategy that interests them. From there, each interior page offers solutions to climate change that they can practice today, like creating a community climate resilience map and participating in urban farming. Each page highlights everything the user needs to know to get started, including:
- What the strategy is
- Additional context to help the reader understand
- Why it’s a climate resilience powerhouse
- Reflection and research prompts
- How to get engaged, based on the user’s interests and resources
- Links for continued learning and action
Every part is broken down via headers, bright, engaging colors, and helpful links, allowing visitors to skim the page for the information that speaks to them. When a user wants to see all the resilience strategies at once, the header opens up to a mega menu, allowing them to navigate between pages with one click. Our team always uses UX best practices like these to ensure the target audience stays engaged with the website.
The site’s goal isn’t to compete with other climate organizations but rather to complement the work they’re already doing. With a robust resources section that elevates climate change activists and nonprofits, users can access recommended books, podcasts, films, and more.
A better tomorrow starts today
“I am overwhelmed with how awesome this website is. It surpassed my expectations. I can’t believe how incredible it looks. You guys did such an amazing job–I’m so stoked!” Kylie Flanagan, Author | Climate Resilience
Now, Kylie has a website that encourages people who care about climate change to act. And it’s been growing–in the last three months, the site saw a 22% increase in pageviews and a 35% increase in users. The 69% of people who want to use at least 1% of their income to fight climate change now have a great place to start–the Climate Resilience Project.
The book has been out for a year, and Kylie continues to change the website as needed. We build our websites using WordPress, creating templates that our clients can update themselves. Our team sent Kylie an explainer video that outlined how to use the platform. Of course, we’re always a short phone call or email away if she needs our help!
Our website designers love to work with clients who create real change in their communities. If your nonprofit organization needs a creative website that uplifts your powerful work, contact us today.
