Key Takeaways:
- KAV America partnered with e9digital to redesign their site and drive growth in traffic, sales, and brand awareness.
- The new site brings a café-at-home feel with personalized features like customer accounts and favorites.
- e9digital blended editorial typography with modern layouts and data-driven product highlights to boost conversions.
- Together, KAV America and e9digital created a site that resonates with both consumers and wholesale partners.
You know your favorite chai latte that you cannot mimic at home? No matter how many variations you try! KAV America may be the answer. They produce and sell a wide range of chai latte, cacao, and frappé mixes to retail stores, to the foodservice industry, and direct to consumers.
With over a decade in business, it was time to modernize and overhaul their company website. They were looking for an agency to help them increase traffic, brand awareness, online sales, and lead generation.
After meeting with multiple agencies, they chose e9digital due to the quality of our work listed on our website and interactions with us in the initial meetings.
"You can have a premium product, but if a website selling coffee and tea doesn’t stir the senses, you’re leaving money on the table." — Conrad Strabone, Managing Partner & President | e9digital
58% of smartphone users prefer websites and apps that remember their past behavior
KAV America’s newly redesigned website brings the coffee shop experience straight to the consumer’s kitchen through intentional design and smart ecommerce features. For example, shoppers can create accounts and add must-have items to their favorites. When they come back, those favorites will still be there, creating a positive association and prompting them to purchase.
The minimal, modern layout invites visitors into a clean digital space. This creates an elevated feel that makes the gourmet beverages more appetizing to consumers and wholesale retailers. A hero image instantly communicates the brand’s core offering: premium café-style beverages at home. We followed e9digital’s UI/UX best practices to include:
- Intuitive top navigation to funnel traffic toward individual product purchases.
- An “enter shop” call to action subtly immerses users in the experience of a digital boutique coffee shop.
- Hover effects with orange accents, animated icons, and “on sale” tags for easy shopping.
- Footer navigation that speaks to both segments of their market: consumers and wholesale partners.
“The creative solutions you guys came up with were a great help for us.”— Kyle E. Lam, Marketing-Sales Specialist | KAV America
The site’s structure blends style and function. A serif typeface lends an editorial edge to the headers, while modern sans-serif fonts support clarity and readability. Products are cleanly displayed against white backgrounds, wrapped in neat boxes with rounded corners to give the site a truly modern feel.
Additionally, our team used WooCommerce performance data with the “popular products” section. With the top sellers featured on the home page, we can drive traffic to items that are more likely to be added to the cart.
“KAV America is a special company, delivering a traditional product with an innovative twist. We wanted to give it the taste appeal it deserves.” — Jesse Cohen, Creative Director | e9digital
“The website is everything we’ve dreamed of and more.” — Kyle E. Lam, Marketing-Sales Specialist | KAV America
The entire process from strategy to launch was a smooth collaboration between KAV America and e9digital, thanks to our project manager who kept tasks on point from start to finish. By staying laser-focused on both brand identity and user experience, we were able to craft an appealing site that converts. With a clean aesthetic, smart functionality, and thoughtful touches like customer favorites and dynamic product displays, customers are saying that the site is easy to navigate.
Need a digital refresh that makes a measurable impact? e9digital specializes in creating websites that blend strategic design with real business results. Contact us today and let’s build something your customers will remember.
“I think the website design was absolutely perfect. e9digital asked all the right questions, from the very beginning.” - Liz Georjon | Envizage
