Key Takeaways:
- e9digital created a website for Damali Peterman to promote her new book, Negotiating While Black.
- The site features a clean design, soft blues, and a user-friendly layout.
- The homepage highlights her book, podcast, and speaking services.
Damali Peterman, a prominent mediator, attorney, speaker, and now author, is no stranger to our team at e9digital’s design expertise. Having collaborated with us for her law practice website and her business site, BreakthroughADR, Damali returned to e9digital for her latest venture: a sleek, dynamic website to promote her book, Negotiating While Black. The non-fiction volume has garnered immense praise and was selected as one of Amazon’s Best Books of 2024. Her trust in e9digital stemmed from years of successful collaboration and the team’s proven ability to elevate her online presence with creativity and professionalism.
Based on the publisher’s timeline for the book announcement, the new site needed to be developed quickly. Plus, she needed a space where interested journalists could contact her team for speaking engagements. Despite the time constraints, e9digital delivered a polished, cohesive platform that reflects Damali’s expanding brand.
“Every project we’ve worked on with Damali has challenged us to innovate and adapt to her evolving needs, and this personal website was no exception.” - Jordan Harriger, Creative Director | e9digital
46% of consumers prefer the color blue on websites
Our designers started with the logo, creating a simple text-based design that evolved throughout the process, snowballing into a full design with the blue dot and cool colors prominent throughout the site.
“These varied tones of blue and white, combined with corners and subtle shadows, evoke a sense of trustworthiness and accessibility.” - Jordan Harriger, Creative Director | e9digital
The design for Damali Peterman’s site prioritizes a clean, approachable aesthetic that resonates with her diverse audience of clients, event organizers, and readers. As a legal service provider for life’s difficult processes, like mediation, work salary negotiations, and commercial disputes, her clients need to know that she can help them battle the storm with a calm and effective strategy.
You only get one chance to make a lasting first impression
The homepage is usually the “first date” between visitors and websites, so our designers make it count. The layout must prioritize user-friendly design for easy navigation. At e9digital, our tried and true content best practices align each homepage section with relevant interior pages, drawing in Damali Peterman’s target market. The homepage informs and engages visitors with a seamless user experience:
- Hero Section: A welcoming image of Damali alongside a tagline, catching the visitor’s attention.
- Book Promotion: An eye-catching section featuring her new book with a direct call-to-action for pre-orders.
- About Damali: A brief overview of her professional journey, establishing credibility and connection.
- News Callouts: Snippets of news articles that feature Damali’s new book.
- Speaking Engagements: Previous and upcoming appearances to build integrity for her services.
- A Podcast Introduction: Invites visitors to listen to her podcast.
- Contact Information: A straightforward, visually appealing form for inquiries.
From concept to clicks, right on schedule
Despite an accelerated timeline, the team at e9digital delivered a website that perfectly balances aesthetics and functionality. Damali’s website was a critical promotional tool for launching her book. She was so pleased with the results that she shared a screenshot of the homepage on her Instagram. We can’t wait to see what else she accomplishes with it!
Whether you’re an author, business owner, or organization looking to amplify your online presence, e9digital has the expertise to bring your vision to life. We’re a full-service design agency specializing in creating custom websites that help businesses and individuals stand out online. From personal brands to corporate projects, e9digital delivers unique designs that generate leads tailored to every client’s target market.
Ready to elevate your brand? Contact e9digital today, and let’s create something remarkable together.
