Lavish'd was a full scope rebranding project, from crafting the new name and tagline that better communicated the maturing blog's refocus and aestethic, to creating posh and polished collateral materials.
The blog's existing structure and design was limiting. We modernized the home page and post layouts, and developed new avenues for users to browse through posts and social media highlights.
We structured and categorized Lavish'd content to ensure accessibility and the ability for users to naturally navigate and dive deeper into posts and social media.
We styled interesting variations in photo displays, and integrated the blog's Instagram feed to ensure content would remain fresh and routinely updated.
Crafting an effortless mobile experience was key. The blog's image driven content needed to appear crisply and clearly across all platforms.