SERVICES > Strategy

Digital Transformation

Those digital wheels keep on turning, learn more

Optimized Digital Optics

A sleek cherry red looking sports car can definitely turn heads. Of course without an engine the car is worthless. It’s the same with digital. Sure your site can look great, but without solid UI and strategy it does nothing for you.

That’s what we do. We examine the whole site—soup to nuts. Whether you have a retail component or just plain need data capture, our goal is to optimize your process so it can be managed and run smoothly—even when staffing limitations or any hurdle might impact your company.

Your site needs to always remain a brand beacon.

Case Study

BOTTOM UP & UP CREATIVE
Accessibility, Done Beautifully
Our dedicated team ensures WCAG compliance while maintaining an elegant design.

The Center for Ballet and the Arts at NYU:

Welcoming, Educating, Embracing: One Website, Two Audiences - A Case Study for the Arts
READ CASE STUDY

Ditching the Digital DIY mentality

With your constant focus on supporting, maintaining and building your brand, do you honestly have the time to add digital to your already filled plate? The best clients are ones who understand that rather than taking on those responsibilities it makes sense to delegate to an experienced digital team.

  • Digital mindset
    When it comes to the digital world, most of our clients dipping their toes in the first time tend to focus on the frontend. Sure, it’s what your customers see, but keep in mind, backend coding ensures your site is up and running.
  • Team-sized power
    The newbie perception that one developer can handle all of your digital just doesn’t work. We offer a one-stop shop of UX planners, designers, copywriters, data experts and developers that deliver a well-rounded digital strategy to handle all of your needs.
  • Digitalization ideation
    Being new to your brand, allows us to look at all your resources through a neutral digital lens. In some cases, you might have overlooked area that might serve you and your customers well. Our job—to bring these positive attributes to the online forefront.

SOLVING DIGITAL DILEMMAS

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Step 1

Assess your Digital Situation

Probably one of the most eye-opening services we provide is when doing a digital audit. It can be jarring, especially if you don’t have much experience in this area. High bounce rates. No first page search results. These are areas that are hard to hear, but what you need to know to move forward. We not only look at your site, but also the competition. A comprehensive audit like this can not only reveal the hurdles and risks you face but also any emerging opportunities.

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Step 2

Coming together to set apart from the competition

Having a team comprised of a variety of skill sets allows us to hit a problem from all different angles. This helps us form a viable business model we can use to brainstorm solutions— not just ways to solve your digital dilemma but evolving it into creative that will cut through your competitive clutter.

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Step 3

You get what you pay for

This is why when working with our clients we want them to see us more like a partner—to build on that established trust. We’re there every step of the way to help ensure the service or products you digitally launch, doesn’t have a negative impact on the customer. It’s all about upping incentives to visit your site while minimizing any UI complexities. All done in a way that’s cost-effective and time-sensitive to your needs.