Vervana was the new kid on the block in the crowded sphere of ecommerce health products, and needed a full branding exploratory to differentiate their marketplace, while still identifying with their established sister brand.
We created their logo to represent the personification of the junction where credibility and vitality cross paths. The organic icon and energized color palette hit the nail on the head, providing a strong and unique brand introduction.
Vervana's brand needed to extend beyond standard collateral and use to clearly identify the curated health and lifestyle products they retail.
While an ecommerce platform, Vervana is elevated by the positive lifestyle its products and website content support. It was crucial that each branding element add up to articulate the rich, healthful lifestyle the marketplace was founded to foster.