Brand goals: HeartMD's existing branding felt stagnant and dated, which did not reflect their forward thinking integrative approaches to heart vitality and total health lifestyles. Our design and content strategy teams worked closely with HeartMD throughout a full creative exploratory to modernize the brand's visual identity and voice.
We sought to springboard off Dr. Sinatra's existing fame and brand equity to attract an expanded lifestyle focused audience, without dislodging the current base. Our design had to balance the familiarity of HeartMD's established values while integrating more modern, sleek elements.
Our focus in differientiating HeartMD was to create a bold and unique logo with iconography that could easily distinguish the brand when used on it's own.
The result was a comprehensive brand identity that beautifully distinguishes HeartMD across digital, physical and business applications.