NEWS
ABCs of UI
Cloudy with a chance of confusion.
Social Impact Exchange makes its living off of designing clear-cut lines of communication for businesses, government entities and charitable organizations. Ironically, their site is the polar opposite. From content to code they were all over the place. Cluttered. So much so, SIE was in desperate need of an optimization overhaul. Plus, kick in a time constraint of needing this decluttered site to launch before their Exchange Conference event and you’ve got e9digital’s challenge in a nutshell.
So what is that true measure of success?
While web RIOs deal with metrics that come in the form of click-throughs, bounce rates, views and a dozen other key analytics, SIE’s needs were a bit more basic. Their goal was simply to create a site that’s intuitive with a clear UI and above all—easy to navigate.
Is there a sequel to the story?
When you have a positive working relationship combined with ROI success, there’s a good chance our paths will cross again.
“I had a really great experience working with e9. Our project lead designer, Jordan, was really terrific–talented and very professional. And patient with us! As a small nonprofit organization, we are always concerned that every dime we allocate is going to be spent well. I never once had any doubts about e9. And best of all, we now have a beautiful new website.”Anne Sherman | Social Impact Exchange
