If the name Freestyle Love Supreme doesn’t ring any bells for you, there’s still a strong chance that you’ve heard of one of the group’s founding members and current producer. The freestyle hip-hop crew was started in 2004 by a group of friends that included the Tony, Emmy and Grammy award-winning Broadway actor/writer/producer Lin-Manuel Miranda, who’s best known for his shows “Hamilton” and “In the Heights.”
Now, the improv hip-hop troop is back for a limited off-broadway run, and their management team, Baseline Theatrical, came to our New York-based agency to help announce their comeback. Needing a speedy turnaround, we quickly got one of our top designers on the job. We needed to build a site that functioned as both a simple marketing tool and a way to sell tickets. Design-wise, it needed to convey the fun, unique experience of the show, while matching the high level of talent and creativity of the group.
A banner image showcasing a striking photo of the performers immediately draws in visitors and tells them everything they need to know, while still inviting them to scroll down the page. For those who know exactly why they came, a “View Show Dates” button anchors directly down the page to a responsive calendar that drives ticket sales. For the more exploratory visitor, the site scrolls through engaging content including show info, performers, guest performers, and more, all highlighted by images of the group overlayed with the brand colors and design elements.
Despite the quick turnaround time, our web design team was able to pull off a clean and functional landing page that accomplished exactly what the show and its fans needed – an easy way to access information and tickets, while still enjoying an engaging online experience.
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