What’s e9digital’s Sales Process Like?
Recently, we started asking our new clients to fill out a questionnaire about our sales process. We ask about what we did that was good; what we did that could use improvement; how we could make the complicated process of buying an…
How Important Is My Account to My Agency?
I received a call today from a potential client. They needed a few things fixed on their website and hadn’t been able to get any kind of response from their agency. My first thought was that maybe they were a “problem” client who…
You Will Get Cheaper Bids. I Guarantee It.
That’s how I finish proposals I’ve written for website projects. “You will get cheaper bids. I guarantee it.” I want my potential clients to know that I know that my bid will probably be the highest they receive. But that’s fine. My…
Potential Clients Are Looking For Credibility
I had lunch with a lawyer today and he asked me if potential clients actually rely on a firm’s website when choosing a lawyer. After the Law & Order “ding ding” sound finished in my head, I said “I’d like to rephrase the…
Tips for Managing Yelp and Other Online Review Sites
Before worrying about Yelp, Google Places or any other website that has user reviews, you should be finding out what your customers or clients think about you. I do this with an ‘end of project’ questionnaire which has a range of questions that…
Who Owns the Copyright to Your Website?
It’s funny (or sad) that a lot of clients I work with don’t know who actually owns their most valuable intellectual property. Things like their wesbite, logo, graphics, website copy, photography, etc. Most clients are smart enough to make sure they get…
When Can I Add Someone to My Email List?
I have a huge network and the privilege of knowing some of the best people that you would ever want to meet. They are great at what they do; they take very good care of their clients. In general, they are just…
Top 9 Rules for Choosing Your Domain Name
Selecting your domain name is one of the most important marketing decisions you’ll have to make, yet most people go about it in a haphazard fashion. Here are my top 9 rules to choosing a good domain name for the average business….
Reality Check: My SEO Guy Promised Me Top Position on Google
I was speaking to an architect last week about how his SEO guy promised to get him top position on Google. “That’s amazing,” I said. “What about the other 10,000 SEO guys who are promising the same thing to their architect clients? How…
Deal Sites Aren’t A Good Deal For Merchants
I’ve been telling my clients for a while now that sites like Groupon and Google Offers weren’t going to be good for the long term growth of their businesses. Now the NYTimes has confirmed it. Most businesses want to create relationships with…