When you meet people, do you say “I cut corners” or “I don’t really care to look my best” or “I might not look professional, but I actually am?”
Of course not.
The other day I was talking to a lawyer who was impeccably dressed in a fancy suit and seemed very well spoken. I was thinking that I would hire him if I ever needed help in one of the areas he specialized in.
When I got back to my office, I took a look at his website…and was really disappointed.
It looked like it was done by a high-schooler (maybe it was). Even worse, it looked like it was done by an untalented high-schooler. The design was poor and the content was riddled with typos.
He will never get any business from someone who arrives via Google, or someone that gets there because he handed them his business card.
And I can tell you that he will never get my business because he showed me what his “brand” was truly about.
I know. I know…
You’re thinking: “Conrad, you met him. He showed you that he was knowledgeable. Are you really not going to work with him because of a poor website?”
Well, no.
I won’t work with him because I’ve learned that the way you present yourself gives me subtle clues about how you run your business.
A crappy website with typos tells me all I need to know about this lawyer’s brand. If he’s going to cut corners with his most important marketing piece, that makes me think that he’s going to cut corners when it comes to my case.
Remember, more people could see your website than actually meet you in person.
Think about the image you’re projecting.
Think about how people will perceive your brand.
Think about all that business you’re probably losing because you look half-assed.
When you’re the best at what you do, and you want to look like you’re the best at what you do: Call me.
I’ll make you look great and I’ll make sure you get the business you deserve.
